The website launched in January and sparked fierce debate by making agents who use it take their pick between Rightmove and Zoopla, rather than listing on all three.
A sample of 373 individual private landlords showed that 61% had not heard of OTM.
And of those landlords who had heard of OTM, 88% still wanted their property listed on Zoopla and Rightmove.
When looked at in terms of size of property portfolio, every landlord surveyed with 10 or more properties had heard of OTM. This figure fell to 80% for landlords with between six and 10 properties. However, the survey found that no landlord with less than six buy-to-let properties had heard of OnTheMarket.
The survey came as competitor Rightmove, claimed to have had its busiest-ever May – apparently there were 115 million visits to the site, beating the total for May last year by 22%.
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Neil background is in marketing and business development and has over 20 years experience in the field. He runs Asset Grove and is involved in the marketing strategy for most of our campaigns.
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